1887

oa Journal of Marketing - As seen on TV

Volume 2006, Issue 02
  • ISSN : 1811-9565

 

Abstract

The phrase, 'As seen on TV', used to give an air of authenticity to whatever product was carrying it. Having seen this stamp of approval, the body public was assured of quality, reliability, and by some fuzzy logic - mass approval.

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/content/mfsa1/2006/02/EJC74729
2006-02-01
2016-12-10

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