oa Journal of Marketing - As seen on TV

Volume 2006, Issue 02
  • ISSN : 1811-9565



The phrase, 'As seen on TV', used to give an air of authenticity to whatever product was carrying it. Having seen this stamp of approval, the body public was assured of quality, reliability, and by some fuzzy logic - mass approval.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error