oa Journal of Marketing - Make simplicity your mantra

Volume 2006, Issue 02
  • ISSN : 1811-9565



The world has never seen anything like it. In little more than a decade, three billion people - in Central Europe, Latin America, China, and India - have become part of the global marketplace. Overnight, they have become customers for stuff they previously could not even think about. In the blink of an eye, they have become somebody's target market.

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