oa Journal of Marketing - When is a magazine not a magazine?

Volume 2006, Issue 02
  • ISSN : 1811-9565



When it's a super-powerful marketing tool. So says Richard Lendrum of Future Publishing, who points out that custom publications - or rather, branded publications - are more than simply a good read : they're portable billboards waiting to spread your company's message. . All highly successful titles with strong brands. Imagine if you could create the same instant recognition for your company, at a fraction of the price of traditional marketing practices.

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