oa Journal of Marketing - Logistics is about efficiency

Volume 2006, Issue 02
  • ISSN : 1811-9565



Beer production in South Africa is dominated by the South African Breweries (SAB) and has been for many years. SAB is a natural virtual monopoly that has never enjoyed any government protection. And by not behaving like a monopoly - by always running its business as if a large competitor was pitted against it - SAB has managed to stay lean, mean and clean.

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