oa Journal of Marketing - Small agencies scoop blue-chip accounts

Volume 2006, Issue 02
  • ISSN : 1811-9565



When BMW announced in December last year that they would be awarding their advertising account to Ireland-Davenport, an agency that was just four weeks old, they probably did so expecting to cause a ripple or two. And, by overlooking some of the country's biggest and most established advertising agencies, they did.

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