oa Journal of Marketing - The Advert Game : a new research tool?

Volume 2006, Issue 02
  • ISSN : 1811-9565



Ad breaks are used by most kids for loo trips, uploading of food and drink, a really thorough shower, sending and reading at least 932 sms's and of course studying for exams. In my house ad breaks are for playing the advert game.

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