oa Journal of Marketing - New ways of getting your oats

Volume 2006, Issue 02
  • ISSN : 1811-9565



Jungle Oats have been warming SA tums for an incredible eighty years. Apart from the introduction of the instant Oatso Easy line in 1980, not much has changed since 1926. Until recently, that is. Jayne Morgan looks at how Jungle's been rolling out its oats.

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