1887

oa Journal of Marketing - Boxing clever - media and creative in the same ring?

Volume 2006, Issue 04
  • ISSN : 1811-9565

 

Abstract

Media specialists and creative agencies need to work together on marketing and communication strategies. Helping clients break through the clutter with their advertising means coming up with ideas that work.

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/content/mfsa1/2006/04/EJC74274
2006-04-01
2016-12-10

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