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oa Journal of Marketing - How to buy television

Volume 2006, Issue 04
  • ISSN : 1811-9565

 

Abstract

Television has long been the darling of media planners who argue that it is one of the few mediums to offer big brand appeal. But does television advertising really pay?

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/content/mfsa1/2006/04/EJC74282
2006-04-01
2016-12-11

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