1887

oa Journal of Marketing - Sustaining a newspaper

Volume 2006, Issue 04
  • ISSN : 1811-9565

 

Abstract

The traditionally stable South African newspaper market has seen the opening of two new titles in the past year - and the closure already of one of them, Nova. The Journal of Marketing asked some experts what they think papers will need to survive and thrive.

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/content/mfsa1/2006/04/EJC74283
2006-04-01
2016-12-10

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