oa Journal of Marketing - The weakest link in SA's cold chain

Volume 2006, Issue 04
  • ISSN : 1811-9565



While the fertile soil of Africa sprouts ever more South African supermarkets, SA's fresh produce export figures are escalating and 'home-grown' has become a fashion statement. A host of logistics challenges, however, need to be addressed both to sustain and develop our fragile cold supply chain.

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