1887

oa Journal of Marketing - Don't leave the future to chance

Volume 2006, Issue 04
  • ISSN : 1811-9565

 

Abstract

In recent years, strategy has risen right to the top of corporate to-do lists. Yet various studies have thrown up some astonishing facts.

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/content/mfsa1/2006/04/EJC74290
2006-04-01
2016-12-10

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