oa Journal of Marketing - Chew-day, chew-morrow - Chappies

Volume 2006, Issue 04
  • ISSN : 1811-9565



If you're like most South Africans, you'll treasure childhood memories of stopping off at the corner cafe to stock up on Chappies. Maybe there were even times when the cafe owner gave you Chappies in lieu of change. Once you'd purchased your hoard, you'd read the back of the wrapper and swap 'did you know' facts, before settling down for a good chew.

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