1887

oa Journal of Marketing - Discovering the feeling : applying neuroscience to marketing

Volume 2006, Issue 06
  • ISSN : 1811-9565

 

Abstract

'Why does a consumer choose one brand over another?'


This is a key question marketers often struggle with, and information solicited from consumers frequently falls short of providing a decent answer.

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/content/mfsa1/2006/06/EJC75004
2006-06-01
2016-12-09

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