oa Journal of Marketing - What's radio got in store for you?

Volume 2006, Issue 06
  • ISSN : 1811-9565



On 1st April, the Spur Group's Taste FM became the latest member of a club started 10 years ago by Radio Red Cap - Mr Price's pioneering in-store radio station. Retail radio has come a long way since then and now offers some cunning additions to the marketing mix.

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