1887

oa Journal of Marketing - SABC : from profit oriented to people-oriented.

Volume 2006, Issue 06
  • ISSN : 1811-9565

 

Abstract

The SABC has come under fire recently for what many have been interpreted as a complete turnaround on strategic planning in a move that alters its current commercial route, just as it appears to be achieving well-established goals.

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/content/mfsa1/2006/06/EJC75009
2006-06-01
2016-12-10

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