oa Journal of Marketing - Advertising to the black market : breaking down the myths

Volume 2006, Issue 06
  • ISSN : 1811-9565



There's no such thing as a brand that appeals solely to the black market. It follows, then, that there?s no such thing as 'black market advertising'. That's the belief of Nic Bednall, managing director of BBDO Cape Town.

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