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oa Journal of Marketing - All talk no action : creating strategic advantage by re-shaping the salesforce

Volume 2006, Issue 06
  • ISSN : 1811-9565

 

Abstract

When asked to conceive new approaches to distribution and making sales teams more effective, most companies find that real solutions go far beyond creating new sales training programmes or re-allocating sales managers.

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/content/mfsa1/2006/06/EJC75019
2006-06-01
2016-12-10

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