1887

oa Journal of Marketing - Inserts : the new media shopping mall

Volume 2006, Issue 06
  • ISSN : 1811-9565

 

Abstract

In a previous edition of The Journal of Marketing, we raised a case against inserts as an advertising medium. It's time to think again, say John Bowles and Gill Randall, joint managing directors of the Newspaper Advertising Bureau (NAB). They contend that few advertising mediums are as effective - and they've got the figures to prove it.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/mfsa1/2006/06/EJC75020
2006-06-01
2016-12-09

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error