oa Journal of Marketing - Inserts : the new media shopping mall

Volume 2006, Issue 06
  • ISSN : 1811-9565



In a previous edition of The Journal of Marketing, we raised a case against inserts as an advertising medium. It's time to think again, say John Bowles and Gill Randall, joint managing directors of the Newspaper Advertising Bureau (NAB). They contend that few advertising mediums are as effective - and they've got the figures to prove it.

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