1887

oa Journal of Marketing - The power of the Super P

Volume 2006, Issue 06
  • ISSN : 1811-9565

 

Abstract

Packaging is often referred to as the fifth P of marketing. But, depending on who you read, so is 'process', 'positioning', 'passion', even 'people'.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/mfsa1/2006/06/EJC75022
2006-06-01
2016-12-10

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error