The SABC has come under fire recently for what many have been interpreted as a complete turnaround on strategic planning in a move that alters its current commercial route, just as it appears to be achieving well-established goals.
On 1st April, the Spur Group's Taste FM became the latest member of a club started 10 years ago by Radio Red Cap - Mr Price's pioneering in-store radio station. Retail radio has come a long way since then and now offers some cunning additions to the marketing mix.
'Do you know what this means?' Ralph Boffard, maverick publisher of Penthouse and Longevity, asked me way back in 1994. It was two days after the first democratic election and the meaning of everything was changing. But as I looked at the acronym OBC, the future of SA was clearer to me than the meaning of those three letters.
Change is all around us, possibly greater than ever seen before. This change is of such persistent and significant proportions that we as marketers run the risk of either not seeing it at all or if we do, we run the risk of misreading the implications and the original motivations for the change.