oa Journal of Marketing - Brands with no names

Volume 2006, Issue 08
  • ISSN : 1811-9565



Who is Dave Nichol? Not too many of our readers could answer that question. But here is a man who was involved in a movement that continues to make waves, something called No Name brands. To many in branding, a no name brand is an oxymoron, something described in my dictionary as: 'a combination of contradictory or incongruous words.'

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