1887

oa Journal of Marketing - Future marketing

Volume 2006, Issue 08
  • ISSN : 1811-9565

 

Abstract

Listening to a fascinating radio talk show programme recently, I came to the conclusion that the Proudly South African organization had not done a particularly good job of educating consumers as to what message precisely is supposed to be communicated when companies carry its logo.

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/content/mfsa1/2006/08/EJC74484
2006-08-01
2016-12-10

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