oa Journal of Marketing - Biltong buddies

Volume 2006, Issue 08
  • ISSN : 1811-9565



If the world thanks Italy for introducing pizza, and no visitor leaves Paris without snacking on a fluffy crepe, then South Africa's culinary contribution is a little more, well, iffy. After all, who would imagine that a nation would fall in love with chewing on sticks of dried meat?

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