oa Journal of Marketing - The ACA : 35 years on and still going strong

Volume 2006, Issue 10
  • ISSN : 1811-9565



The Association for Communication and Advertising (ACA) celebrates three and a half decades this year. Founded in July 1971 as the Association of Accredited Practitioners in Advertising (AAPA), the ACA has seen many positive developments and challenges.

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