oa Journal of Marketing - Small sponsorships

Volume 2006, Issue 10
  • ISSN : 1811-9565



In the world of sports sponsorship conventional wisdom suggests that you need to put a lot of money into your sport to get the brand awareness and marketing spin-off you desire. It's not enough to have your logo on the shirt, you need to have competitions to go with it and finance a TV sports programme that covers your teams. Ergo, Sasol invests R120 million into Springbok rugby for six years.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error