1887

oa Journal of Marketing - Small sponsorships

Volume 2006, Issue 10
  • ISSN : 1811-9565

 

Abstract

In the world of sports sponsorship conventional wisdom suggests that you need to put a lot of money into your sport to get the brand awareness and marketing spin-off you desire. It's not enough to have your logo on the shirt, you need to have competitions to go with it and finance a TV sports programme that covers your teams. Ergo, Sasol invests R120 million into Springbok rugby for six years.

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/content/mfsa1/2006/10/EJC75205
2006-10-01
2019-10-19

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