1887

oa Journal of Marketing - Starbucks au Lait!

Volume 2006, Issue 10
  • ISSN : 1811-9565

 

Abstract

How a company bought for $4 million in 1987 was worth $273 million by 1992, with minimal advertising spend.

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/content/mfsa1/2006/10/EJC75216
2006-10-01
2019-10-19

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