1887

oa Journal of Marketing - Building up the Bakersman

Volume 2006, Issue 10
  • ISSN : 1811-9565

 

Abstract

Ask any South African 'Who can bake a biscuit specially for you?', and they'll answer - without hesitation - the Bakers man. That's because Bakers has evolved into a truly iconic brand during its 150-year history.

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/content/mfsa1/2006/10/EJC75230
2006-10-01
2019-10-16

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