1887

oa Journal of Marketing - The ever-increasing cost of media

Volume 2006, Issue 10
  • ISSN : 1811-9565

 

Abstract

There's been a general air of discontent in the industry for a long time. Marketers feel that they are getting far less for their money today if they compare actual media values with those of 10 or 20 years ago.

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/content/mfsa1/2006/10/EJC75234
2006-10-01
2019-10-17

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