1887

oa Journal of Marketing - Who holds the power?

Volume 2007, Issue 02
  • ISSN : 1811-9565

 

Abstract

The decision by the New Zealand Rugby Union (NZRU) last month to rest its top 22 All Blacks players from the first half of the Super 14 tournament has frayed what appeared to be smooth relations between the sponsors of the game and its officials.

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/content/mfsa1/2007/02/EJC74764
2007-02-01
2016-12-10

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