oa Journal of Marketing - Outdoor : gloves are off

Volume 2007, Issue 02
  • ISSN : 1811-9565



'With a vigorous and accelerating outdoor advertising demand for innovative and attractive sites, the industry is seeking eye-catching, well-positioned real estate and designs. Outdoor contractors are extremely competitive and fiercely guard their new innovations until they are launched into the public arena,' says Mark Mac Donnell, sales and marketing director, Primedia Outdoor.

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