oa Journal of Marketing - Top 10 mistakes in online

Volume 2007, Issue 02
  • ISSN : 1811-9565



When I was asked to write this article I didn't have to look far for inspiration. A quick email to my colleagues at Eclipse seeking their thoughts on the matter and my inbox was overflowing in minutes. It seems there are some frustrated web designers, consultants and engineers out there because, as with history, the same classic mistakes seem to be made over and over again. The following is a top 10 list, in no particular order, from the collective wisdom of 50-plus designers, engineers and consultants who have worked on thousands of websites for a combined total of more than 500 years. Listen to them and don?t make the same mistakes yourself.

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