1887

oa Journal of Marketing - Direct marketing still straightest route to consumer's pocket

Volume 2007, Issue 02
  • ISSN : 1811-9565

 

Abstract

As the creators, builders and protectors of brands, we marketers should know better than to become prey to our own hype - and yet it is astonishing how many of us still see direct marketing as the poor cousin of the industry.

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/content/mfsa1/2007/02/EJC74775
2007-02-01
2016-12-10

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