oa Journal of Marketing - Pricing metrics

Volume 2007, Issue 02
  • ISSN : 1811-9565



'The cost of ... lack of sophistication in pricing is growing day by day. Customers and competitors operating globally in a generally more complex marketing environment are making mundane thinking about pricing a serious threat to the firm's financial well being' writes Farris, Bendle, Pfeifer and Reibstein (2006) in their book Marketing Metrics.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error