1887

oa Journal of Marketing - Outdoor measures up

Volume 2007, Issue 04
  • ISSN : 1811-9565

 

Abstract

Set to radically transform the industry, the survey used to measure outdoor advertising will be completed in 2008. However, results for Gauteng and KZN will be out later this year, making outdoor as measurable as other media formats.

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/content/mfsa1/2007/04/EJC74309
2007-04-01
2016-12-10

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