oa Journal of Marketing - Make the right e-marketing decision for campaign success

Volume 2007, Issue 04
  • ISSN : 1811-9565



Marketing is not as much about the actual campaign as it is about the method of targeting the required audience. A company may have a highly effective campaign planned, but if it doesn't get its message out successfully, the promotion is of no value. And both company time and money are squandered.

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