1887

oa Journal of Marketing - Sophisticated segmentation

Volume 2007, Issue 04
  • ISSN : 1811-9565

 

Abstract

In today's fiercely competitive commercial landscape, marketers are under ever more pressure to deliver increased return on investment (ROI). Nowhere is this more so than within the discipline of e-mail marketing, where results are tangible and easy to analyse.

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/content/mfsa1/2007/04/EJC74328
2007-04-01
2016-12-10

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