oa Journal of Marketing - "Trust and its importance in developing long-term, profitable B2B relationships"

Volume 2007, Issue 04
  • ISSN : 1811-9565



Why do so many companies pay lip service to building relationships based on trust? They rather get in, get the deal and get out. This despite Pareto's law, which clearly shows that 80% of a company's profits come from 20% of its clients.

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