oa Journal of Marketing - If I measure it, it will change : (or 'does my bum look big in this?')

Volume 2007, Issue 04
  • ISSN : 1811-9565



My very special English teacher in Standard 5 gave me a book of quotations (for getting the best spelling mark, I think) and inscribed on the fly-leaf: 'To know what wise men have said is the guide to wisdom of one's own'. So I'm going to anchor these thoughts around what some smart people have said, which may enable me to articulate my point with some extra finesse.

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