oa Journal of Marketing - Easter feast

Volume 2007, Issue 04
  • ISSN : 1811-9565



Retailers love a good holiday - and why wouldn't they? After all, when consumers celebrate, the cash register rings. That goes just as much for Easter as any other festive occasion - so what are South African stores doing to ready themselves for the Easter rush?

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error