1887

oa Journal of Marketing - Should we be thinking out of the box or off the box?

Volume 2007, Issue 10
  • ISSN : 1811-9565

 

Abstract

As we enter the seasonal briefing-planning cycle, many marketers may well experience a sense of 'purchase remorse' as they review their achievements for the past advertising period. Even if business targets were met, did you really make the difference you anticipated?

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/content/mfsa1/2007/10/EJC75235
2007-10-01
2016-12-10

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