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oa Journal of Marketing - Why preserve corporate DNA? : The politics of remembering

Volume 2007, Issue 10
  • ISSN : 1811-9565

 

Abstract

What constitutes the DNA of a company? Is it the culture? The history? The premises, or products, or people?

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/content/mfsa1/2007/10/EJC75237
2007-10-01
2016-12-11

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