oa Journal of Marketing - Is 702's new frequency a flier?

Volume 2007, Issue 10
  • ISSN : 1811-9565



On 702's 27th birthday in June this year, its founder Issie Kirsh, ceremoniously switched off the famously unreliable Ga-Rankuwa medium wave transmitter. After introducing its hard-won new FM frequency a year before, the station is now broadcasting on FM alone.

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