1887

oa Journal of Marketing - Not so cheap my China

Volume 2007, Issue 10
  • ISSN : 1811-9565

 

Abstract

The undue haste with which so many big global brands have rushed to China to get their products manufactured at cut-rate prices has left their marketers with a headache of mammoth proportions.

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/content/mfsa1/2007/10/EJC75250
2007-10-01
2016-12-10

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