oa Journal of Marketing - Trust and reputation. Are they the same? : Part II

Volume 2007, Issue 10
  • ISSN : 1811-9565



In the last issue of this journal, I focused on reputation and its impact on trust in building relationships between companies and their consumers. This article is a continuation of this thinking. Part III - Client Centricity will address the issue of reputation and customer experience in the Dec / Jan issue of J.o.M.

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