oa Journal of Marketing - The power of optimism : how it boosts your bottom line

Volume 2007, Issue 10
  • ISSN : 1811-9565



Two people each invest R100,000 in a business venture, the business goes belly up and they lose everything. The one thinks: 'I'm an idiot, I got screwed, my life is over.' The other thinks: 'What can I learn from this? How can I make sure my next business succeeds?

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