oa Journal of Marketing - Trust me, i'm in marketing

Volume 2007, Issue 10
  • ISSN : 1811-9565



It's about this time of year when I feel incredibly popular. The source of this popularity? Top Brands. Questions about who, what and why literally flood in pre and post the survey release. But the most recurrent question by far must be "what can we do to influence our brand's position and what role does our advertising spend play in our position?" So this was my mission..

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error