oa Journal of Marketing - José Cuervo : 200 years of top tequila

Volume 2007, Issue 10
  • ISSN : 1811-9565



Founded by Don José Maria Guadalupe de Cuervo in 1795, the famous tequila brand has more than 200 years of history behind it. Not only is it the world's oldest tequila, it's also the biggest-selling tequila brand globally.

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