1887

oa Journal of Marketing - It's about the balance sheet, stupid.

Volume 2007, Issue 10
  • ISSN : 1811-9565

 

Abstract

So how's your professional life Ms. Brand Manager? Are you being taken seriously? And what about the state of your department Mr. Marketing Director who's just taken delivery of his new luxury sedan after appointing yet another ad agency in a desperate bid to improve market share?

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/content/mfsa1/2007/10/EJC75269
2007-10-01
2016-12-10

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