1887

oa Journal of Marketing - Automobil : custom title for the Retail Motor Industry

Supplement 1
  • ISSN : 1811-9565

 

Abstract

Niche marketing has become the obvious choice for many marketing managers, and the automotive industry is the ideal market for these forward-thinking men and women.

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/content/mfsa1/2007/sup-1/EJC75388
2007-10-01
2016-12-09

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